How to Improve Your AdWords Campaigns
3/3/2008 In the first company, as I started to work with my Adwords campaigns, the only goal there was to get clicks (visitors) as most clients wishes. This was one of the 2 key figures that my boss was watching everyday. The other one was the CTR. If we were under 12%, the campaign was not good enough, and we had to work on the keywords or the ads. As I moved on to some other companies, im...