Blog Posts
10/20/2009
I've seen a few articles recently, on YouMoz and elsewhere, extolling the benefits of originality in SEO. And I think it's time to set the record straight: in the vast majority of cases, if you are doing something none of your competitors are doing, you are wasting your time and your client's money. The Case Against Originality SEO is going corporate. Big companies are do...
I write for a living, which is pretty weird. I work at Blue Fountain Media, a web design and online marketing company. I do copy for websites, and social media marketing.
I know it's traditional for copywriters to sprinkle their job description with zam-POW adverbs and extraneous clauses, but you've got to figure that I provide dynamic, viral, compelling, sparkly content or whatever if I'm getting paid for it.
Before I did SEO, I was involved in finance, as a hobbyist (still am), investor (much less so), and recruiter (no more). My finance career peaked while I was in high school, though: I got quoted in Forbes (I touted a stock on a message board; it dropped 50% a few days later), and tried to sell my social security benefits on eBay (they shut me down).
I write about SEO, copywriting, and life in New York at http://www.byrnehobart.com/blog/ .
