Blog Posts
10/18/2013
As a business owner or a potential patron of search marketing services you may have found yourself victim of fast-talking sales pitches or emails on ways to "increase your rankings" on Google. Here is a small list of things to look out for before you sign ANY contract with any Digital Marketing or SEO firm.
Over an 18-year SEO & Digital Marketing career I have gained a deep understanding and appreciation of all aspects of digital marketing from design, usability, on-page optimization, user engagement and content marketing to technical implementation and product management of the fulfillment process. I like to get a 360 view of each solution and weigh each recommendation against resource bandwidth, business impact, monetization, and overall opportunity cost on the product roadmap.
As a digital marketing connoisseur and an advocate for streamlined development and marketing processes I have spearheaded the inception of many optimization tools and content marketing platforms from scratch in order to gain greater efficiencies.