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Company: Catalyst Online
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Latest posts made by CatalystSEM
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RE: Unable to download OSE Backlink attachment. Showing error
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RE: Geolocate or not?
Hello Bilal,
Instead of geo-locating through Google Webmaster Tools, use "hreflang" to target your website to visitors in a certain region.
The rel="alternate" hreflang="x" annotations will help Google serve the correct language or regional URL to searchers. More information is provided here http://support.google.com/webmasters/bin/answer.py?hl=en&answer=189077 and here http://support.google.com/webmasters/bin/answer.py?hl=en&answer=182192&topic=2370587&ctx=topic.
Please let me know if this helps.
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RE: Is there any SEO value to Infographs?
Simply creating the infographics won't create value for you. You have to go out and promote them to build social links e.g. tweets, shares, comments and links (when people share them).
Does this help?
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RE: Where to look...
Inhouse is cheaper for you in the long run but Agency allows you to draw upon another company's expertise and will usually cost a lot more.
Go online to some of the best SEO companies in your area and check out their career sections. You'll know how to write out the job description based on theirs.
Salary information is relatively easy to find. You can ask around or check out that SEOmoz Salary guide for SEOs and SEMs.
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RE: AJAX and Bing Indexation
I recommend doing as the Bing Engineers say. Since you have the same content in both AJAX and non-AJAX, it is in your best interest to serve the content in a way that both Search Engine Crawlers and Users benefit.
The best way to do so is by sending Search Engines to the non-AJAX / static version and sending users to the AJAX version. I'm a little surprised that only Bing has a problem and Google does not for you because Google usually requires the AJAX Crawling Protocol in order to index AJAX.
Please let me know if this helps. I used to have an identical solution on one of my accounts and this resolved it.
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RE: Penalised due to links?
The easy way to find out is by submitting a reconsideration request. The more difficult way is to audit your backlink profile and see if you built any shady links that violate their TOS. The EMD update might have caused your traffic to drop because I notice that you have an exact match domain.
Look into your analytics and see if you can identify the specific words that dropped in traffic.
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RE: Getting 404 error when open the cache link of my site
Wait some time, it takes time for Google to cache your page after crawl. You should see it in a few weeks.
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RE: Considering which agency to choose for a link building campaign is starting to seem like beating a dead horse.......
Yes keep shopping. You can get industry legends to work on your price for much less than that. I recommend asking for a proposal and a time frame from as many vendors as possible.
Let them know upfront that this is your budget and that you are not going a dime over. After you get 10 - 50 proposals, start picking out which ones are best for you and based on vendor fit. Don't go with people who are pushy or appear shady - you will regret it later.
Work with people with whom you have great chemistry with.
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RE: Blog URL
There are plugins to get around this issue such as VaultPress. No installation is 100% hack-proof - I'd ask your designers for instances where website.com/blog got hacked - because if your website is very popular and you are concerned about hacking, you should go with a more secure CMS like Drupal or an enterprise content management system.
Let me know if this helps.
Best posts made by CatalystSEM
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RE: Link From Wikipedia Worthwhile?
There's a trick to getting your Wikipedia articles or contributions posted. Wikipedia is like a credit card, if you have good credit then you can do whatever you want but if you have bad or no credit then you can't do what you want.
The other thing is that Wikipedia functions like a virtual world with actual territories over certain pieces of content. These territories or content niches are controlled by an individual or two so when a newcomer comes and starts making content contributions, its like declaring war on someone who invaded your territory.
If you want to get our contributions accepted in Wikipedia then you have to start small in that niche. Start by making simple edits to build up your influence, perhaps 1 - 3 per day by pruning dead links or updating link rot.
Then in a couple of weeks, move on to minor article submissions such as if you work for an automotive brand then you could update the stats on a new model or put a mention about a new plant species in.
By now, your user permissions would have been upgraded twice from a nonregistered user to a new then auto-confirmed user. Try to get more permissions added to your account, perhaps start reviewing bad edits and start flagging them. Try to show stewardship over a period of a few months to a several years on the content niche that you'd like to own.
After six months to one year, submit your contribution and see if it gets denied. It won't be denied now because by now you be considered an active member of the community who's contributed regularly by doing your part (click on any user in Wikipedia and you'll see their history of edits, awards, etc).
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RE: Considering which agency to choose for a link building campaign is starting to seem like beating a dead horse.......
Yes keep shopping. You can get industry legends to work on your price for much less than that. I recommend asking for a proposal and a time frame from as many vendors as possible.
Let them know upfront that this is your budget and that you are not going a dime over. After you get 10 - 50 proposals, start picking out which ones are best for you and based on vendor fit. Don't go with people who are pushy or appear shady - you will regret it later.
Work with people with whom you have great chemistry with.
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RE: Clients Slow to Publish Content
I use a twist on George's technique. I create use a project management tool where I assign the document to the initial person and upon approval ask them to assign it to the next individual in the chain of command. In creating such a system, you can focus on writing many documents and have them reassigned back to you as they get completed.
The other option is to spend time educating your client. We have a document here that I can't share. It's basically a time line with algorithmic changes and content calendar uploads that are annotated onto an organic traffic graph that's located on a collaborative environment like Google Docs.
Every time we have a win (traffic uptick), I share it with all involved parties. If the traffic declines, I report on it during the client presentation. But overall, I make sure that all stakeholders have access to that document and ask them to bookmark it and I reference it each time people question me to the point that individuals will go to that document when they have question.
As you do this, you will have people coming to you and asking all the whys and hows of the organic traffic flow. If you patiently answer their questions and evangelize SEO, then over time, you will create a culture where people start asking questions about why the traffic isn't moving up and how it's growing quickly and this conversation will eventually flow back to the senior management.
If you are consistent in your efforts, eventually you will gain access to an executive level champion like a CMO or a VP of Marketing. When you gain access to this individual, its very important to ask that individual how you can expedite the process mentioned above. If you can provide a strong business case then that executive level buy in will trump all your problems and things will become tremendously easier for you.
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RE: Is there any SEO value to Infographs?
Simply creating the infographics won't create value for you. You have to go out and promote them to build social links e.g. tweets, shares, comments and links (when people share them).
Does this help?
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RE: Are you an in-house SEO or an Agency/freelancer SEO ?
Agency SEO but have worn all hats.
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RE: Switching from a .org to .io (301 domain redirect)
I would recommend leaving it as it is because despite the general consensus about 301 redirects transferring all link equity and traffic, the truth of the matter is that you will experience a small permanent loss in traffic every time a 301 redirect is utilized.
I would simply not take that risk as there are many things that can go wrong.
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RE: How can i locate the links on my site that are causing 404 errors?
Use Xenu or Screaming Frog to find the pages that have broken links on your website. Just download and run and the end, it'll show you where they are located.
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RE: Blog URL
There are plugins to get around this issue such as VaultPress. No installation is 100% hack-proof - I'd ask your designers for instances where website.com/blog got hacked - because if your website is very popular and you are concerned about hacking, you should go with a more secure CMS like Drupal or an enterprise content management system.
Let me know if this helps.
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RE: Tips for Link Building for Mobile Sites
Hi Mark,
what would the purpose of those links be? As far as I know, mobile results are not that different from desktop results, except for the local results when a users allows for geo-location in his/her devices. In the near future Google might roll our a new form of SERPs that's specifically foo mobiles users, but in the past, mobile results have not been influenced by inbound links.
The only recommendation at this time is that you get those links from mobile website directories and similar sources.
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RE: Switching from a .org to .io (301 domain redirect)
I haven't seen a .io in the English SERPs as well, why not register a .io and see if you can get it to rank. The test should take less than a month and if it ranks then you can consider redirecting it to your .io domain.
Catalyst, a pioneer in search engine marketing since 1998, is renowned for developing strategic digital marketing solutions for Fortune 500 brands. The firm is the search agency of record for many of the world’s top companies. Headquartered in Boston with offices in New York, Chicago, Seattle, Toronto, and Montreal, Catalyst serves numerous B2B and B2C clients in a variety of industries.
The search engine marketing firm prides itself on being THE Search Innovator of the industry. Catalyst’s offerings include: search engine optimization (SEO), paid search marketing (PPC), social SEO, content strategy, digital asset optimization, mobile search, e-retail optimization, local search optimization, global search, and competitive reporting. Catalyst is a wholly owned subsidiary of WPP, and is part of GroupM. For more information about Catalyst, please visit http://www.catalystsearchmarketing.com.
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