Blog Posts
1/7/2010
Not all Google traffic is made the same - some sources send tons of clicks, some send highly converting clicks, and rarely the twain shall meet. Sometimes, you find the strangest things when you don't expect them. Case in point: in November, we were looking into some statistics for Google traffic through our ad network (Chitika), and found that people who click the &...
9/21/2009
To invoke the parlance of the Interwebs, "teh internets are srs bsns." And it's true - after all of the analyzing, optimization, and long-tail research is done, doing business online still carries with it the same credo held by traditional businesses: "make money." The theories, the hot trends, the Internet superstar programs and toolkits all exist to do...
Director of Marketing at Chitika, Dan is... a very, very strange guy. Cardinals fan, J-pop culture otaku, reformed journalist, world traveler - he's all of these (at least in his mind). Current obsessions include his wife and helping publishers make money... yes, in that order.