12/9/2020
Over the past five years, the team at Perficient has conducted continuous studies to evaluate the lasting impact of links on rankings. These studies consistently show that links matter as a ranking factor, but they also show that Google is dialing up their emphasis on the quality/authority of those links.
4/10/2019
Using Moz's Link Explorer, Stone Temple conducted a study to see how much links really matter as a ranking factor.
11/21/2017
AMP can offer some serious benefits, even for e-commerce (one business saw conversion rates improve 100%), but implementing it sloppily will come back to haunt you. Check out case studies and analyses that just may convince you to accelerate your mobile pages in 2018.
12/14/2016
The concept of the search box is likely to disappear in the next 5 years. Build a change-proof content strategy via a renewed focus on your reach and influence.
8/30/2016
It may be tempting to look for an easy answer when it comes to ranking, but both research and Google itself say links and content are the biggest factors involved. Would your SEO improve if you focused with greater effort on a simplified two-factor algorithm?
4/20/2016
Believe it or not, the mobile takeover is still only just beginning. It's more important than ever to plan ahead. In this post, Eric Enge itemizes the tactical opportunities you have to create a mobile-first mindset from the get-go.
2/4/2016
Machine learning is becoming more and more prevalent in the SEO industry, driving algorithms on many major platforms. In this post, Eric Enge reveals his discoveries, insights, and predictions from his research on machine learning, discusses its influence on SEO, and introduces a machine learning tool he built to predict the chances of a retweet.
12/3/2015
Just being a "better" brand than your competitors is no longer good enough. This post outlines what it takes to be a 10x brand and why it's critical for the future of your business.
10/19/2015
The hardest part of writing any pitch isn't the creation of the pitch itself. It's the legwork you have to do in advance. Successful pitches are all about preparation, and frankly, there needs to be a lot of it. By following these essential 6 steps to crafting and delivering your pitch, you'll be sure to amplify your content marketing efforts.
9/9/2015
The rise of content marketing has caused many to fear what's been billed as "content shock," but this post outlines 6 ways to thrive as a content marketer in today's world.
8/10/2015
How do commercial and informational queries differ? Does one type of SERP show more or fewer results that are mobile-friendly or using HTTPS? Find those answers in this examination of more than 345,000 search results.
7/14/2015
Other areas of marketing like user experience, social media, and public relations are increasingly intertwined with ranking well in the SERPs. In this post, Eric Enge offers up several examples of that synergy.
7/10/2015
The experience your users have on your site has a very real impact on your ability to rank in the SERPs. In today's second episode of Whiteboard Friday, Eric Enge illustrates that important connection.
6/11/2015
Page tags like rel=canonical and noindex are powerful, but each has limitations. In some cases, Ajax-based solutions are a better solution.
5/13/2015
Can learning about Inverse Document Frequency teach us to create better content? It can, and this article explains how.
4/15/2015
A spreadsheet and term frequency analysis can yield surprising insights into what Google might see when it looks at your content
3/5/2015
What's the most important part of recovering from a Google link penalty? It's in your mindset and approach. Grab your cleaver, and learn how to get your mindset to work for you.
8/8/2014
Content syndication, or licensing other sites to publish what you've created, is a good option for some marketers. In this Whiteboard Friday, Eric Enge talks about some of the benefits and tactics so you can decide if it's right for you.
8/2/2013
Thought leadership and expertise is key to any digital marketing strategy's success. In today's post, learn the role and importance of subject matter experts in your organization, and give consumers of your content a chance to learn from the best.
6/29/2012
In this week's Whiteboard Friday, I am going to be walking through how to get started guest blogging. There are plenty of articles all over the web that go into the finer details of guest blogging, but let's step back for a second and really talk about how to get started.
From getting into the guest blogging mindset to building up your list of guest blogging opportunities,...
3/7/2012
Content marketing is an increasingly hot topic these days. More and more people are starting to realize the potent role that high quality content plays in creating visibility for your brand on the Internet. Seth Godin was quotes a few years back as saying "content marketing is the only marketing left".
One of the biggest...
5/28/2008
<p>One of the reasons people focus on buying links is that they want to be able to select the anchor text that they need to drive their rankings. It makes for a pretty simple relationship. You offer the publisher of another site money for a link, and in return you get to specify the link. If they don't want to give you the anchor text you want, you move onto another site.<...
4/28/2008
<p>Outbound links play a critical role in your overall linking strategy. This runs counter to the philosophy that used be popular in the industry, that of hoarding PageRank. You do read less about the notion of hoarding PageRank these days than you used to, but I still think that many publishers do not fully understand why outbound links are important.</p><h3>Understa...
4/16/2008
<p>One of the most important things you can do to help create a successful web site is to build a site that provides a remarkable experience. If we look past the popular phrase "linkbait" (a term I don't like because of its negative connotations) we need to answer the question: "why would someone link to our site?".</p><p>When I first talk to a clien...
4/15/2008
At Stone Temple Consulting, we've spent some time playing with the Google Ajax Search API and the Google Ajax Feed API. These are great tools for embedding dynamic content in your web site.
This post is going to talk about how to use these two APIs to do just that.
3/17/2008
<p>One great way to get lots of links is to launch a massive media campaign. This works particularly well if you are a large brand. So this is not you? Well then, you are at a disadvantage. Massive media campaigns are great ways to get lots of links, and major brands launch these things without even blinking an eye.</p><p>Assuming that this is not an option for ...
3/4/2008
<p>Directories can provide a rapid way to get new links to a site. Opinions on how to approach this range from submitting to every directory in site, to being highly selective. This post will discuss what's happening under the covers to provide some perspective on how you might choose to approach it.</p><h3>The basics - Yahoo</h3><p>The key things that...
2/20/2008
In my eyes, there is no paid links debate - I simply don't buy links, for our own sites, or those of our clients. This post will lay out the basics of why we don't buy links, and is the first in a series on link building strategies. To set the record straight up front - I am not telling you that you should not buy links. However, if you do, you should...
10/8/2007
Hidden Text is one of the challenges faced by webmasters and search engines. Spammers continue to use hidden text to stuff keywords into their pages for purposes of artificially boosting their rankings. Search engines seek to figure out when spammers are doing this, and then then take appropriate action.For the average every day webmaster, one challenge is that there are many ways to c...
