Welcome to the Q&A Forum

Hi Nicola,

Have you checked your canonical tags to be sure that they are pointing to the correct URL? Sometimes with storefront pages people just copy/paste the same HTML, swapping out the contact information. But maybe they forgot to update the canonical tags?

Keep us updated!

Some of the most important (and overlooked) skills in SEO have nothing to do with SEO. They have to do with communication. You'll find that you'll pick up the fundamentals of SEO rather quickly once you dive down the career path. The hard stuff just takes time as you start working with different clients and encountering new issues with different websites. But you'll naturally get really good at diagnosing problems and researching solutions. Communication, though, is something you can start working on right away that will quickly set you apart from SEOs with years of experience in the industry.

First, get really good at being responsive and overcommunicating with your client or stakeholder. More clients leave agencies because of communication problems than competence. Be responsive, set up regular meetings, and always prepare. Just being prompt and thorough with your emails will cause you to immediately jump ahead of half of the SEOs out there. The most important SEO tool you have is the "Reply" button on your email. The second most important SEO tool is your phone.

Secondly, practice explaining SEO really well. Understand the concepts inside and out and pick a few favorite analogies to have on deck, if needed. Be able to summarize SEO strategies or concepts in a few sentences and without using industry terms like "link juice" or "pagerank" or even "domain authority." But, at the same time, be able to dive down into the specifics of a strategy, even if it's something as simple as a title tag.

**tl;dr: Answer your emails. Be ready to explain your SEO to any audience. Even your mom. **

Thanks Lisa!

To elaborate, NAP changes (name, address, phone, website) must be made through our verification partners, which are Google and Facebook. These are sources we use to verify the quality of the location data submitted to Moz Local. You can see which verification partner a business location is using right in the dashboard as seen here. Once the change is made on Google or Facebook, Moz Local will automatically detect the change and resubmit the corrected information to our partners.

Non-NAP changes (social links, images, etc) can be submitted through the Moz Local dashboard.

If you're not making any changes, then there's no need to resubmit since all data is re-submitted to our partners every 1-2 weeks, automatically. You can verify this by looking at the accuracy metrics in your dashboard.

To be extra thorough, if you're making a change to your NAP, you can add the old business information to the "alternates" feature in the duplicates section. Though we will push the corrected listing information to all of our partners, this can be a way to be extra sure your old NAP information isn't popping up as a duplicate elsewhere online.

Hope this helps!

Thanks for your question.

There are few formal rules related to what Google will and won't do related to indexation. If Google finds any piece of information worth indexing and displaying, it will do so. Schema is a great way to tell Google what information you want displayed in search results, but it's not an explicit rule that they always follow and, in many instances, they ignore it completely.

Having said that, lots of businesses have more than one phone number in the way you're suggesting, like a chain store with a central 800 number.

I think you're probably going to be ok based on what you're describing. However, if you want to be absolutely sure the tracking number isn't indexed, I would recommend hiding the tracking number using either a JavaScript swap for search traffic or by making the tracking number an image. I would also be sure that the actual contact page for the location (if you have one) is using the local phone number you want indexed.

Hope that helps!

Hi Now Media,

Just to clarify, are both telephone numbers displayed to users at the same time? If so that seems more of a user experience and CRO concern, since I don't see how you'd get accurate data from having 2 numbers on the site.

Typically, the solution for tracking numbers is to use some JavaScript to toggle out the tracking number depending on how a visitor gets to your site.

Thanks for your question!

Some of the most important (and overlooked) skills in SEO have nothing to do with SEO. They have to do with communication. You'll find that you'll pick up the fundamentals of SEO rather quickly once you dive down the career path. The hard stuff just takes time as you start working with different clients and encountering new issues with different websites. But you'll naturally get really good at diagnosing problems and researching solutions. Communication, though, is something you can start working on right away that will quickly set you apart from SEOs with years of experience in the industry.

First, get really good at being responsive and overcommunicating with your client or stakeholder. More clients leave agencies because of communication problems than competence. Be responsive, set up regular meetings, and always prepare. Just being prompt and thorough with your emails will cause you to immediately jump ahead of half of the SEOs out there. The most important SEO tool you have is the "Reply" button on your email. The second most important SEO tool is your phone.

Secondly, practice explaining SEO really well. Understand the concepts inside and out and pick a few favorite analogies to have on deck, if needed. Be able to summarize SEO strategies or concepts in a few sentences and without using industry terms like "link juice" or "pagerank" or even "domain authority." But, at the same time, be able to dive down into the specifics of a strategy, even if it's something as simple as a title tag.

**tl;dr: Answer your emails. Be ready to explain your SEO to any audience. Even your mom. **

Hi Now Media,

Just to clarify, are both telephone numbers displayed to users at the same time? If so that seems more of a user experience and CRO concern, since I don't see how you'd get accurate data from having 2 numbers on the site.

Typically, the solution for tracking numbers is to use some JavaScript to toggle out the tracking number depending on how a visitor gets to your site.

Thanks for your question!

Thanks Lisa!

To elaborate, NAP changes (name, address, phone, website) must be made through our verification partners, which are Google and Facebook. These are sources we use to verify the quality of the location data submitted to Moz Local. You can see which verification partner a business location is using right in the dashboard as seen here. Once the change is made on Google or Facebook, Moz Local will automatically detect the change and resubmit the corrected information to our partners.

Non-NAP changes (social links, images, etc) can be submitted through the Moz Local dashboard.

If you're not making any changes, then there's no need to resubmit since all data is re-submitted to our partners every 1-2 weeks, automatically. You can verify this by looking at the accuracy metrics in your dashboard.

To be extra thorough, if you're making a change to your NAP, you can add the old business information to the "alternates" feature in the duplicates section. Though we will push the corrected listing information to all of our partners, this can be a way to be extra sure your old NAP information isn't popping up as a duplicate elsewhere online.

Hope this helps!