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After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
7/15/2008 Having been inspired by the fantastic paid search posts which I’ve been seeing on here recently, I decided to chime in with one of my own – hopefully you’ll find this useful :)What is impression share?You can calculate your impression share by dividing the total number of search queries relevant to your campaign by the total number of times your ...
2/6/2008 I have to confess from the outset that I'm new to this industry, my background being very much as an offline marketer, so apologies if anyone's come across this already!I was googling some fairly generic PPC terms - 'PPC Management'; 'PPC Agencies'; and so on. I then remembered that I needed to write a document for our sales team, and so I googled 'managi...