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1/16/2007 The recent hacking of SEO blogs such as Wolf Howl, BoogyBonBon and Stuntdubl underlined a key point – the vulnerabilities of publishing software that we rely on.However, in this incident, although the...
1/6/2007 Recently there have been a few negative comments about general on-page optimisation. David Pasternack has pooh-poohed it, and Shoemoney has expressed reservations. A couple of years ago I would have joined them – after...
12/23/2006 This week I've been link building for a new client, a key part of which involves development around specific company names and specific company products.And it got me thinking as to whether link development could be next in line for trademark infringement suits.In this instance, I don't think there's any danger as these are products/services openly resold via third-parties....
11/17/2006 Many people in SEO groan at the thought of meta-tags.After all, meta-tags for ranking is dead for SEO, isn’t it?Not quite.In fact, meta-tags have begun a startling revival.A couple of key points about why you should consider taking meta-tags more seriously:1. Google duplicate content filtersGoogle ...
11/3/2006 What is a Landing Page?A Landing Page is a page that focuses information targeted towards a particular user – and according to Seth Godin, optimised specifically to encourage 1 of 5 actions: Get a visitor to click (to go to another page, on your site or someone...
10/27/2006 Introducing the problemIn setting up a ranking system based on links, it soon became clear to Google that link manipulation remained a threat to the objectivity of their search results.With patents filed in the early 2000’s such as Hilltop, ...
10/20/2006 What Google News syndication offers is not simply a way to develop targeted traffic, but it can also serve as a powerful indirect link building method in itself. Traffic If you get syndicated by Google news, you can immediately tap into unique traffic streams. Likewise, if you can provide a genuinely useful source of news, users will bo...