Blog Posts
7/20/2012
If you’re spending staff time or company resources to have content created, you may not see customers come streaming into your doors the next day. This can often lead to a "this stuff doesn't work" attitude. However, when done correctly, there should be a time when you can point to the positive and quantifiable results of your content marketing to say that it works.
Jared Fabac is a managing partner and Director of Client Strategy at Idea Bright Marketing, an industrial marketing company focusing in web based strategies. Jared is an active speaker and strategist for industrial companies and professional organizations, as well for many Universities along the East Coast. He is also the author of the forth coming book, The Industrial (Marketing) Revolution, and columnist of numerous online journals focusing in industrial manufacturing. Aside from being raised in the industrial world, Jared has over 8 years experience in the industrial marketing transition to the web with a unique perspective on the strategies involved.
