Blog Posts
9/5/2018
Smart CRO and understanding your audience can go a long way toward meeting your goals. See how one team doubled conversions, leads, and sales for a company's initial coin offering (ICO).
9/19/2017
A highly converting landing page is never an accident — it's a carefully constructed masterpiece. In this CRO case study, traditional marketing wisdom combines with modern creativity to architect a page with immense potential value.
Jasper Kuria is the Managing Partner of The Conversion Wizards, a consulting firm that specializes in CRO and Web Analytics. He is also the founder of Capital & Growth, a popular Q&A site that GeekWire called “the ‘StackOverflow’ for Sales and Marketing for Technical Founders.” A former TechCrunch columnist-at-large, he conducts live AMAs (Ask Me Anything) with prominent startup investors.