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JP_Sherman
@JP_Sherman
Job Title: Manager of Search & Findability
Company: Red Hat
Favorite Thing about SEO
Semantics & Technology is totally my jam
JP Sherman is a ten+ year veteran of Search, Findability and Competitive Intelligence. JP works as the Search & Findability Manager for the Red Hat Customer Portal. His responsibility is to bridge the intention gap between tens of thousands of technical and support documents and the customers looking for them in Google and Red Hat’s internal search platform.
JP discovered his passion for combining behavior, semantics and technology when he worked at the US Army’s Special Operations Command as a Psychological Operations Specialist. He spearheaded efforts to use search to disseminate information about malaria prevention and humanitarian de-mining efforts in south-east Asia. Since then, he found a natural talent to connect data, behavior, search and findability to bring actionable changes and value to Paramount Studios, Skechers, Performance Bike, Dewalt and many more.
His true passion is to create natural and intuitive search experiences to connect a user’s intent to the information they want.
In his spare time, JP is the President of the NC Chapter of the Entertainment Consumers Association, a non-profit advocacy group dedicated to protecting First Amendment rights in digital media. He’s a native Californian who’s chosen to live in the “peak of good living”, Apex, NC where he helps raise a LOT of boys with his talented non-profit fundraiser wife.
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