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Hi @sammecooper! As I'm sure you know, the higher the Keyword Difficulty Score, the harder the keyword will be to rank for. A higher DA does correlate with a higher likelihood to rank BUT when using DA, it's important that you are comparing your site to your true search competitors— sites w/in the same category and of the same caliber. We actually have a video that explains this in more detail if that helps. https://moz.rankious.com/_moz/learn/seo/domain-authority

Personally, I'm a fan of going for low-hanging fruit first: keywords that have lower difficulty and still have decent value. Then, once you've tackled these, you can aim for those harder ones. We have a great resource all about keyword research, The SEO Keyword Research Master Guide that may help you in your quest for keyword gems.

For anyone new who stumbles across this question, definitely check out The Guide to SEO Competitor Analysis: https://moz.rankious.com/_moz/seo-competitor-analysis

There are lots of great tips in there. Hope this helps!

Hi everyone,

I have some awesome news to share: Multiseat is here!! With it, Moz Pro account owners will be able to provide unique logins for their team members.

If you want to learn more about what our v1 of Multiseat includes or how we plan to iterate on it in the future, please check out our blog post: At Last! You Can Now Add Users to Your Moz Pro Account. 

Thank you for your patience, everyone!

Hi everyone,

It's finally here!! I'm happy to write that Moz recently launched Multiseat! With it, Moz Pro account owners will be able to provide unique logins for their team members.

If you want to learn more about what our v1 of Multiseat includes or how we plan to iterate on it in the future, please check out our blog post: At Last! You Can Now Add Users to Your Moz Pro Account. 

Thank you for your patience, everyone!

I'm happy to write that you can now add users to your Moz Pro account--Multiseat is here! If you want to learn more about what our v1 of Multiseat includes or how we plan to iterate on it in the future, please check out our blog post: At Last! You Can Now Add Users to Your Moz Pro Account. 

Hi everyone!

I'm happy to say that Moz Local is now available in the UK. You may learn more about it here: https://moz.rankious.com/_moz/blog/moz-local-uk

--Kelly

Hello there!

I'm happy to say that Moz Local has launched in the UK. You may learn more about it here: https://moz.rankious.com/_moz/blog/moz-local-uk

--Kelly

Hi,

I'm happy to say that Moz Local has launched in the UK. You may learn more about it here: https://moz.rankious.com/_moz/blog/moz-local-uk

--Kelly

Hi Toby,

Thank you for the positive feedback and for sharing the ways that use MozBar! I'm happy to hear that you have found the tool so helpful

--Kelly

Citations are mentions of your business and address on webpages other than your own such as an online yellow pages directory or a local business association page. They are a key component in search engine ranking algorithms so building consistent and accurate citations for your local business(s) is a key Local SEO tactic. In today’s Daily SEO Fix, Tori shows you how to use MozBar to find citations around the web. Check out the video and go give this tip a try!

Don't have MozBar? No problem! You can download it for free here.

This video wraps up The Moz Daily SEO Fix--Moz tool tips and tricks in under two minutes. Thank you SO much to everyone who has been following this campaign, we really appreciate your support. To watch all of our "Fixes," visit The Moz Daily SEO Fix playlist on YouTube. And, be sure to keep an eye out tomorrow for our wrap-up blog post...there may be a pretty hilarious blooper reel!

Hi there!

We're excited to announce a new collection of video tutorials focused on tips and tricks with Moz tools--each in two minutes or less. We're calling this how-to series The Moz Daily SEO Fix, and over the next 30 days we will publish a new video every weekday. Our goal is to help you get the absolute most out of your Moz Pro subscription and learn new ways to accomplish your SEO objectives.

In today's Daily SEO Fix, David explains how to use Open Site Explorer's top pages tab, as well as the filter for 4xx and 5xx errors to find the pages on your site with the most potential link equity that are broken and can be redirected. 301'ing these URLs to relevant pages on your site can give your rankings a serious boost. Watch The Moz Daily SEO Fix: How to Reclaim Links Using Open Site Explorer to learn how.

To view more Daily SEO Fix videos, be sure to check out The Moz Daily SEO Fix playlist on YouTube.

Hello again!

We have another tutorial for The Moz Daily SEO Fix video series--tips and tricks with Moz tools in two minutes or less.

In today's Daily SEO Fix, Abe shows you how to use MozBar to examine and analyze SERPs and access keyword difficulty scores for a given page--in a single click. Watch The Moz Daily Fix: New MozBar Features to Help You Examine and Analyze SERPs to learn how.

And, if you don't have MozBar, you can download it for free here: http://mz.cm/1Be9wjj

To view more videos like this, be sure to check out The Moz Daily SEO Fix playlist on YouTube.

Almost every site has a few bad links pointing to it but risky links can have a negative impact on your search engine rankings. Watch The Moz Daily SEO Fix: How to Use Spam Score to Identify High Risk Links to learn how to spot those spammy links and what to do with them.

And, if you have more questions about Spam Score, check out Rand’s blog post: "Spam Score: Moz’s New Metric to Measure Penalization Risk."

This video is part of The Moz Daily SEO Fix tutorial series--Moz tool tips and tricks in under 2 minutes. To watch all of our videos so far, and to subscribe to future ones, make sure to visit the Daily SEO Fix channel on YouTube.

Citations are mentions of your business and address on webpages other than your own such as an online yellow pages directory or a local business association page. They are a key component in search engine ranking algorithms so building consistent and accurate citations for your local business(s) is a key Local SEO tactic. In today’s Daily SEO Fix, Tori shows you how to use MozBar to find citations around the web. Check out the video and go give this tip a try!

Don't have MozBar? No problem! You can download it for free here.

This video wraps up The Moz Daily SEO Fix--Moz tool tips and tricks in under two minutes. Thank you SO much to everyone who has been following this campaign, we really appreciate your support. To watch all of our "Fixes," visit The Moz Daily SEO Fix playlist on YouTube. And, be sure to keep an eye out tomorrow for our wrap-up blog post...there may be a pretty hilarious blooper reel!

With the Top Pages report, you can see the pages on your site (and your competitors’) that are top performers. The pages are sorted by Page Authority - a prediction of how well a specific page will rank in search engines - and also metrics for linking root domains, inbound links, HTTP status and social shares. Be sure to watch today's Daily SEO Fix video tutorial to learn how to use Open Site Explorer's Top Pages report to analyze the competitions' content marketing efforts and to inform your own.

This video is part of The Moz Daily SEO Fix tutorial series--Moz tool tips and tricks in under 2 minutes. To watch all of our videos so far, and to subscribe to future ones, make sure to visit the Daily SEO Fix channel on YouTube.

The Just-Discovered Links report in Open Site Explorer helps you discover recently created links--within an hour of them being published. It's pretty nifty. In today's Daily SEO Fix, Nick shows you how to use the report to view who is linking to you, how they're doing it, and what they are saying so you can capitalize on link opportunities while they're still fresh plus, monitor and participate in the conversations happening about your brand. Watch our tutorial Using Open Site Explorer to Find Fresh Links and Manage Your Brand Online and get ready to dive in!

This video is part of The Moz Daily SEO Fix tutorial series--Moz tool tips and tricks in under 2 minutes. To watch all of our videos so far, and to subscribe to future ones, make sure to visit the Daily SEO Fix channel on YouTube.

I'm happy to write that you can now add users to your Moz Pro account--Multiseat is here! If you want to learn more about what our v1 of Multiseat includes or how we plan to iterate on it in the future, please check out our blog post: At Last! You Can Now Add Users to Your Moz Pro Account. 

This is our second video tutorial for The Moz Daily SEO Fix--tips and tricks with Moz tools in two minutes or less.

In today's fix, Michael shows you how to set up an alert in Fresh Web Explorer for anyone who mentions (or links to) your two biggest competitors but not to you. Monitor your inbox for these alerts, and you'll find link new building opportunities ripe for the picking. Watch The Moz Daily SEO Fix: How to Build Links Using Fresh Web Explorer to learn how.

To view more videos like this, be sure to check out The Moz Daily SEO Fix playlist on YouTube.

Hi everyone!

Thank you so much for the positive encouragement. We appreciate it!

I have just now published our newest Daily Fix: How to Build Links Using Fresh Web Explorer. I hope you enjoy this one as well!

Thanks,

Kelly

Hi there,

If you have unique data or a particularly excellent resource on your site, this content can be a great link magnet. Watch The Moz Daily SEO Fix: How to Use Fresh Web Explorer to Build Links to learn how to use Fresh Web Explorer to set up alerts and track mentions of relevant keyword phrases, find link opportunities, and build links to your content.

This post wraps up The Moz Daily SEO Fix for this week. To view more Moz tool tips and tricks, check out The Moz Daily SEO Fix playlist on YouTube.

Thanks!