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Loop11

@Loop11

Joined Last Online Location Melbourne, Australia

Job Title: Growth & Product Manager

Company: Loop11

True North Podcast

Favorite Thing about SEO
I love how it's in constant flux and the target is always moving. It's very competitive which keeps you on your toes.

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Architecting a Unicorn: SEO & IA at Envato (A Podcast by True North)

7/21/2016 Today, we're bringing you something just a little different. In this podcast episode, True North explores the rocky relationship between SEO, information architecture, and entrepreneurship for one hugely successful online business.

Having ran a web design consultancy, started a national print and online magazine, and co-founded a international fitness website Ben has seen SEO from many different angles. Now working on product and growth at Loop11, a user testing tool for UX professionals, he's enjoying the challenges of combining all of his experiences and focussing them on one product.