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10/1/2008 I find e-commerce fascinating. Many people succeed at creating successful small online businesses, but even more fail. I’d like to take a look at two online businesses and how they have (or haven’t) been able to leverage the power of the Internet to flourish. Meg McElwee is a preschool Montessori teacher, and until recently was living and working in Mexico. About a year...
1/23/2008 Recently, the Food Network posted its list of the most popular recipes of 2007. As I perused it (I’m a little bit of a Food Network junkie), I was struck by the fact that most of the top ten recipes were, for lack of a better phrase, "comfort food". Indeed, the top two were variations on macaroni & cheese, and...
1/3/2008 When I was a senior in high school, I was in AP English. My teacher, Mr. Hunt, was a kind but eccentric guy. He loved Shakespeare and made sure we spent plenty of time studying the Bard. In the spring, we studied Hamlet. After reading the play and discussing it in class, we were given the assignment of writing a paper about it. Mr. Hunt saw Hamlet as a one giant meta...
12/18/2007 Recently I've been pondering one of the most basic principles of website usability: people don't use my site like I do. No, that's not quite it. It's more accurate to say this: people don’t use my site like I think they should. I've put a lot of time into making it easy to navigate, and yet still I'm surprised by the way people choose to get around my st...
6/12/2007 About a year ago, I opened a webstore where I could sell my educational products. After a few years of selling on eBay, I was longing to break free of the high listing fees. I had no knowledge of SEO (I had never even heard the term) and my store reflected it. Pages had no titles, no headers, and no quality content. I didn’t have many links and didn’t know how to go about getting ...
5/8/2007 Recently, Rand did a Whiteboard Friday on the topic of Supplemental Pages. He took a more moderate view than a recent Forbes article on the same topic. During the discussion of ...