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MackHawe

@MackHawe

Joined Last Online Location Boston, MA

Job Title: SEO Manager

Company: Obility

Favorite Topics
MacKenzie is an SEO Manager with experience in CRO, Keyword Research, Content Creation and Technical Health. You can find her TedX Talk "The Millennial Dictionary" on YouTube, where she delves into the distinction of millennials in the workforce. She is also working on her first non-fiction novel. In her spare time you can find her singing, running and telling everyone that she is a Hufflepuff

Favorite Thing about SEO
I love the power of words. I think words are so important, both in SEO and in the outside world and the fact that we get to capitalize on that in SEO never gets old to me. I love keyword research and creating content that caters to the nuances of a business or a user and watching that audience grow.

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How to Choose Pillar Page Topics

8/11/2021

With the growth of conversational search intent, pillar page strategies have entered the scene to fulfill those queries. Like anything in the SEO space, pillar page strategies take time and a great deal of planning to do correctly. Let’s break down this process.