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9/22/2008 As we've all learned, controlling the flow of link juice within your site is an excellent way to help promote your higher-quality pages within Google's rankings.One of the best ways to do this is to add nofollow tags to links in your navigation that are for pages you really don't want to waste link juice on. (Privacy Policy, About page, Contact Us, etc)Unfortunately, u...
9/19/2008 I had an experience this week that I thought was a perfect case study in what not to do with Adwords. Background: I have Celiac's Disease (short explanation: Gluten—a protein found in wheat—has approximately the same effect on me that salmonella would have on your average person). My dad has Celiac's also. As you can imagine, we freq...
7/7/2008 A few days back Tom Crichlow gave us a sweet Whiteboard Friday on PPC basics.One of his main points is that data is king. Even though my business partner and I are still Adwords rookies, I wanted to share a great report that has been especially helpful in increasing performance on any broad match keywords that you’re using.While in yo...
1/4/2008 At the suggestion of BookWorm Seo, I decided to write a post about SEO for Joomla sites. [Note: I'm not here to suggest that Joomla is better than WordPress, Drupal, or any other CMS. My goal is simply to discuss some things that can be done with a Joomla site to make it better.] Also, I'm still far from an expert in the SEO field, so tak...
9/21/2007 If you’re a newly self-employed SEM/SEO, you’ve certainly got several things on your plate right now: link building for your clients, promoting your own website and blog, worrying that your paid links are now going to get you blacklisted by Google, etc. Well, if you haven’t thought of it yet, there’s one more thing for you to worry about: Taxes. Now that...