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nathalienahai

@nathalienahai

Joined Last Online Location London, United Kingdom

Job Title: The Web Psychologist

Company: The Web Psychologist Ltd.

Website Description
Best-selling book on the psychology of online persuasion (Pearson 2011).

Book | Webs of Influence

Favorite Thing about SEO
Persuasion...

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Nathalie Nahai is a Web Psychologist and best-selling author of 'Webs of Influence: The Psychology of Online Persuasion' (Pearson). With a background in psychology, web design and digital strategy, Nathalie coined the term 'web psychology' in 2011, defining it as 'the empirical study of how our online environments influence our attitudes and behaviours'. Nathalie helps businesses apply scientific rigour to their design and decision-making processes, to achieve better engagement online.She lectures internationally on the subject of web psychology (eBay, Harvard Business Review and Google), and has worked with Fortune 500 companies, design agencies and SME’s.