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10/26/2012 In my last post for seomoz, someone asked me if infographics can still be successful for a “boring” niche. Niche topics can be pretty dull and inaccessible to most people. However, I believe that any niche can be made interesting by using ‘topic bridging’. By creating con...
9/5/2012 Although I run an agency focused on designing eye-catching infographics, sometimes this is not best solution for a client’s needs. I wanted to share four situations in which infographics should probably not be used or don’t provide a good return on investment (ROI) for the client.