Brand Consistency - 7 Ways FreshBooks Achieved It
10/2/2012 Rand mentioned to our CEO Mike that he thought we were doing a really great job lately with how we presented our brand online in a consistent way, and asked us to share what we've learned in getting here. First, let me assure you, it wasn't always this way. I joined FreshBooks in February 2010, and while the company was enjoying great word-of-mouth success, how we presented ourselves across our website, blog, and user interface was disjointed and inconsistent.