Latest posts made by Plug-and-Play
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RE: What is the 2020 Google ranking weight for EMD (exact matching domains)
Hi Ryan,
In my experience EDMs have their place where keywords have low Difficulty scores (less than 30). To test this in 2017 I launched a domain for my UX Design agency using the URL: https://ux-design.agency/
We're tracking the keywords in Moz since 2017 and you can see the Moz chart here.
At this time we have 26 keywords on page 1 for our EDM and similar variants. I think in this specific case another benefit has been that 3rd party authority websites that do want to link with just the URL, result in links that contain the target keyword text. You can see this in the last couple of months where we have won some awards and the resultant links have improved the organic positions.
Lastly, I have seen this not work on more competitive search terms.
Hope that helps 
Peter
I think the success of this strategy
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posted in Local SEO
Blog Posts
2/7/2025
Join Peter Richman from Plug and Play as he tackles a common marketing dilemma: should you maintain multiple domains or consolidate them? Learn the key factors affecting this decision, including SEO impact, resource management, and audience targeting. Discover why larger websites often have greater pull for attracting links and traffic, and when maintaining separate domains might make strategic sense.
4/19/2024
Discover the essential considerations for SEOs when building headless websites in this insightful Whiteboard Friday by Peter Richman.
As the Founder and Managing Director of the web design agency Plug & Play, Peter has worked within the marketing industry for over 18 years. During this time, Peter has partnered with Marketing Managers from a broad range of businesses and sectors to help them overcome their marketing challenges and drive business growth. By focusing on the delivery of marketing and SEO strategy, high performance websites and the enablement of internal teams, Plug & Play clients thrive within competitive markets.
