Blog Posts
4/11/2018
Research suggests that chatbots are the future, but they remain mysterious to many brands. How can you get the most out of building and using a bot, and how can they help your customers convert?
3/21/2017
Conversational interfaces are becoming more and more popular, but it's hard to know where to start when it comes to voice search. A $50 PPC budget is enough to jumpstart your voice search keyword list and strategy — learn how in this step-by-step guide.
2/21/2017
You may be surprised to know that branding and PPC go hand-in-hand. Find out how to leverage your PPC campaigns to strengthen your brand and win conversions and loyalty from your customers.
10/18/2016
A storm of visual-centric technologies are coming together to point to a future of search that makes the keyword less… key. Purna Virji explains.
5/5/2016
Voice search is poised to create a seismic shift in our industry. Purna Virji is here to answer three huge questions: who's using voice search, how is it different from text queries, and how can you prepare?
Named by PPC Hero as the #1 most influential PPC Expert in the world, Purna specializes in SEM, SEO and the future of search.
With over a decade in search, she is a regular keynote speaker at conferences across the globe such as Hero Conf, MozCon and SMX and is a columnist for Search Engine Land and Search Engine Watch.
An award-winning former journalist, Purna was the CEO of Purview Marketing prior to joining the Bing Ads team. In her spare time, she’s an avid traveler, aspiring top chef and amateur knitter. Say hello @purnavirji