Automating Technical Reporting for SEO
11/22/2016 Learn how you can set up an early warning system for your site's more important errors using server logs and see what you should watch out for.
Blog Posts
A Guide on How to Use XPath and Text Analysis to Pitch Content
10/24/2016 One of the things we as marketers often need to do is pitch content concepts to sites. To make this easier, you want to pitch something on-topic. To do that more effectively, I decided to spend some time creating a process to help in the ideation stage.
Introducing Progressive Web Apps: What They Might Mean for Your Website and SEO
9/15/2016 Progressive Web Apps are the next big thing when it comes to delivering a dynamite mobile experience. But what actually makes a PWA? Should you have one? And if you create one, how will you make sure it ranks?
When To Roll Your Own: SEO Tool Development
10/27/2011 There's a lot of good SEO tools out there. MajesticSEO, (shameless plug coming up:) my competitor finding tool, (shameless friend's tool plug:) SEOgadget's keyword research tool and of course the SEOmoz tools. However, all these came from scratching an itch that we had...
The Science of Conversions: Tick Tock Development
4/13/2010 Hello there fellow mozDudes (and yes, I'm going to trademark that term). I've popped up from the ether to talk about conversion rate optimisation, and the design process. Now bear with me, because this is going to be a fairly long post. That said, if you read it thoroughly and pay attention, I'm pretty much certain that you'll walk away with some food for thought (and if you apply it, more mone...
Reputation Management 101: When Community Spirit Turns Bad
3/13/2009 There was a post on YOUmoz recently about link building via article submissions. The author of it was taken to task, partly for submitting something that has debatable worth, but moreso for being self-promotional with it. [Note from Rebecca: This post was deleted upon the author's request; otherwise, I'd have linked to it.] As a result, I thought I'd write a short guide for anyone thinking of doing something big in a community, such as submitting a post to a blog, starting a thread on a forum, or some similar thing.
My Wish For All Those Reading This
3/10/2009 Dear Reader, I've been in this industry a fair while. Long enough to have been a consultant, and work for an agency, and run my own company. Fair to say, I've been around the block. Consider this then a few words of wisdom from someone who hopes you, whoever you may be, dear reader, may have a measure of success too.
Where Are All the New People?
1/13/2009 I've been hanging round SEOmoz for a loooooooong time. I remember reading the blog when it still had its first design, starting to comment on it about 2 years ago, becoming a top ten member (by mozpoints)...
Everything You Never Wanted to Know About Google Maps' Parameters
8/21/2008 This guide came around as the result of a post I previously wrote for YOUmoz, which in itself came around as a result of a night of drinking and being sent an interesting Google SERP. That post focused on the URL parameters you can feed into Google to generate SERPs.This time however I’m looking at Google Maps....
Is Google Making Site Search Redundant?
3/12/2008 So here's an interesting thought... You're Google. You have every page on everyone's site in the world (or near as makes no odds) indexed. What more can you do with that information?Well, how about providing a search function for that person's site. Looks like that's what the big G is thinking at the moment at any rate. Have a look at the following examples, and see w...
Online Advertising 2.0 II
3/27/2007 Ok, welcome to part II... Public Speaking. (Part one was media marketing, if you missed it, and III, IV and V will be affiliate marketing, branding and lists respectively.) So, how to speak in public AND market yourself respectively. Again, I appologise but I'm going to be using a lot of the book material in this. It's just easier. ...
Online Advertising 2.0
3/22/2007 Ok, well since my announcement that I'd post this got two thumbs down, I'm guessing this will be in for a bashing, but hey, tough. This is something I really believe a lot of people here need to know, so I'm going to say it anyway: There Is More To Marketing Online Than SEO And PPC Understand kiddies? Cool, 'cause I'm about to sh...
BlackLinking Part II
3/19/2007 And here we go, diving into the other half of it! So, let's get cracking...Question Six: What are the top 3 over-rated and under-rated criteria for determining how valuable an individual link will potentially be to your site’s search engine rankings? Over-rated - PR, location in a site, and the content it's onUnder-rated - Where...
How to Get BlackLinks, Or Link Building the Black Hat Way
3/16/2007 The "round robin link interview" over at Rae's blog, which Rand posted on recently, had me thinking..."As someone who has more than his toe in the black hat circle, as well as d...
Content Differentiation
3/2/2007 The recent post on timestamps has created a lot of comments. And it's interesting when you look at them, as to what categories people fall in to. The people who advocate dates and times, and those who'd rather do without them. But behind it, I think there's something more fundamental going on here, and that's what I'm going to try to address. You see...