Welcome to the Q&A Forum
Browse the forum for helpful insights and fresh discussions about all things SEO.
1/9/2018 If you've ever had trouble getting buy-in or budget approval for SEO, you know how hard it can be to convince stakeholders of the value of your work. Rebecca Maynes offers up advice on how to present your case to execs, educate them on the points they care about, and win respect (and budget) for your SEO efforts.
3/3/2016 The mobile searcher sees the world pretty differently from the desktop searcher. New for 2016, Mediative offers insights from their eye-tracking study on mobile SERPs. Learn what you can do to boost your mobile visibility in those all-important top organic listings!
2/24/2016 Ad viewability is only becoming more and more important, with Google announcing it would only charge advertisers for viewable impressions. But what exactly does "viewable" mean, and does it translate to actual views? Mediative recently conducted a research study that set out to answer these questions.
10/29/2015 If someone is browsing the web and sees an ad, can it influence a purchase decision? Are searchers more responsive to display ads at different stages in the buying cycle? What actions do people take after seeing an ad that captures their interest? Mediative recently conducted and released a research study that looks at how display ads can drive purchase behaviour, ultimately wanting to know how indicative of purchase behaviour a click on an ad was, and if clicks on display ads even matter anymore when it comes to driving purchase behaviour and measuring campaign success.
9/17/2015 When it comes to local listings accuracy, Canada's top retailers are underperforming. A solid local SEO strategy requires superior depth, visibility, reach, and precision.
10/22/2014 With Google's SERPs always testing new features, the team at Mediative decided it was time to figure out how the "Golden Triangle" has changed. Check out how users are looking at and interacting with today's SERPs in the results of their study.