How I Learned to Stop Worrying and Love the Nofollow
2/10/2014 Never fear the nofollow. Here's a breakdown on why this once-cursed link type should now be a part of your overall online marketing strategy.
Blog Posts
Don't Take Your Brand Too Seriously
9/9/2013 Humor can be an incredibly effective tool for your branding efforts, but there's some risk involved. With lots of helpful examples of approaches that worked and some that completely failed, this post shows you how to find the right strategy for you.
How My Mom Thinks Search Engines Work
5/13/2013 For those of you who have been doing SEO for awhile now, think back to when you first started pitching ideas to bosses, client lists, or other members of your marketing team. If you remember a few blank stares and responses like, "Don't most people just search for our brand name if they want to shop on our site?" you're not alone. In today's post, Rob Toledo explains why it's important to remove yourself from the technical powers of SEO and have an occasional conversation with someone from the 99% of search engine users who have minimal understanding of “under the hood” mechanics on results pages.
The Anatomy of a Link Building Hack Day
10/1/2012 The “hack day” is a popular and effective practice used by developers and designers alike to quickly ship new products with minimal administrative overhead. In this post, I'll walk you through the steps we take at Distilled when hosting our hack days and help you apply them to your own business.