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4/25/2013 Spring is here, so why not put some spring cleaning actions through on your website? With that said, let's get straight to the action items. Below is a list of many things you can look for on your site to adjust, add, or remove.
1/18/2013 If you are in business, whether it is freelance or full-time, you most likely have a story to tell. When it comes to marketing, storytelling can be an extremely effective technique. One of the kings of storytelling for marketing purposes is Seth Godin. In fact, he wrote a book about it. In this article, I am going to share some of the ways you can use stories to generate more business.
12/17/2012 At Photocrati, we sell a WordPress gallery theme that has been purchased by around 15,000 happy customers (at the time I write this). The interesting thing is that we have never done a true content marketing campaign. Since we provide a lot of sales, marketing, business and SEO advice to customers, we eat our own dog food. The one piece of advice we never had used ourselves is a strategic content marketing campaign. So this is what we decided to do.
10/5/2012 Link building is not completely a thing of the past, but definitely is thought about differently than it was. Link building now is more of a relationship building effort. The same way that building links through commenting is now comment marketing. Dare I bring you back to Rand's whiteboard Friday on the topic?