Blog Posts
3/22/2010
In many ways, SEO has always been entwined with conversion optimization. Rankings and traffic metrics may often be in the foreground, but the implicit understanding is that SEO is all about winning more customers.But a funny thing happened on the way to the checkout—or lead acquisition, as the case may be.Two disciplines evolved independently, SEO and conversion...
Co-founder and CTO of ion interactive, inc. Frequent speaker on the topics of landing page optimization, conversion optimization, and post-click marketing at search-related conferences. "Conversion Science" columnist on Search Engine Land.
Also author of the blog "Chief Marketing Technologist" that discusses broader intersections between technology and marketing. BS Computer Science from Columbia University, MBA from MIT Sloan. Affiliate researcher in the Intelligent Interactive Systems Group at Harvard University.
