Adwords Agencies, Don't Get Mesmerized by Pretty Graphs
11/10/2011 I'm head of online marketing at a lead generation company which has a very large internal spend on Adwords, and we also manage Adwords accounts for other clients. I personally deal with about 70 campaigns, so looking at them all weekly needs to be done efficiently. This is a very step-by-step guide on how we operate daily to do so efficiently without wasting hundreds of hours lost in the world of statistics! It applies to the Search Network, not the Display Network.