No, Paid Search Audiences Won’t Replace Keywords
5/30/2017 Keywords or audience targeting? Kirk Williams sets out to argue that far from being dead, keywords are still the most useful tool in the paid search marketer's toolbox.
Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Blog Posts
How to Know if a Prospect is Ready for PPC
8/20/2015 If your agency provides PPC services, one of the best answers you can add to your repertoire for discussions with prospects is "not yet."
Stop Bidding on These Brand Keywords in PPC
4/17/2015 What's your stance on bidding for brand keyword terms: Always? Never? No matter where you fall on the spectrum of opinions, this approach will likely open your eyes and help you put more money in your clients' pockets.