Blog Posts
1/22/2014
Over the years, I've seen hundreds of thousands of backlinks while analyzing for opportunities (as well as looking for bad links to disavow or prune). Most recently my analyses have inspired me to write this post because common opportunities continue to reveal themselves, and they're worth sharing.
10/3/2013
Many tout link building as one of the hardest parts of the SEO process. Sure, with spammed to death tactics not being valued any longer (thanks to Panda and Penguin) and seemingly low hanging fruit obliterated I could see some thinking link building is hardest. But after years of manual link building, strategy and analysis as well as training link builders, I’ve come to the conclusion that many of us can build good links when we try hard enough. It requires diligence, outside-the-box thinking, effort and some marketing chops. Oh and the finely honed ability to find just about anything on the internet.
As the Sr. Director of SEO Services at Vertical Measures, I oversee our Internet Marketing Strategists on link building matters, as well as our SEO Specialists and Strategists. We analyze optimization and keyword performance, ensure SEO best practices, stay on top of industry trends, and work to meet and exceed client goals for SEO campaigns.