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tombennet

@tombennet

Joined Last Online Location London, United Kingdom

Job Title: Senior SEO Specialist

Company: TransferWise

TransferWise

Favorite Thing about SEO
Yes.

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132

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Blog Posts

SEO & Progressive Web Apps: Looking to the Future

5/13/2019 Until recently, it’s been too easy to get away with not understanding the consequences and opportunities posed by PWAs and service workers.

The Complete Guide to Direct Traffic in Google Analytics

11/29/2017 Looking to reduce the level of direct traffic in your Google Analytics reports? This guide defines exactly what constitutes direct traffic and how to combat it in your reports for better data.

How to Measure Performance with Custom Dimensions in Google Analytics [Tutorial]

6/13/2017 Learn how to use Google Analytics to its full potential with this tutorial on custom dimensions. Tom Bennet shares how a little investment in your tracking setup and thoughtful consideration on which insights matter can squeeze the most value out of your analytics and reporting.

I’m a web developer and SEO & analytics consultant based in London.

I currently work as Senior SEO Specialist at TransferWise. Prior to this I spent 7 years at digital marketing agency Builtvisible, where I worked as Head of Product in the SEO team before building the agency’s new Analytics team. I specialise in the Google Marketing Platform and have extensive experience with the measurement protocol, ecommerce tracking, the data layer, and advanced tag management.

I’ve spoken on the main stage at conferences including Brighton SEO, Learn Inbound, and SMX, and have run training workshops on a wide range of subjects both in the UK and abroad.