Blog Posts
3/13/2018
Drawing insights from over a dozen recent content audits, Alli Berry outlines the most common website mistakes highlighted by an audit, providing the framework for improving your site content and talking to clients about what changes are needed and why.
11/15/2017
Keywords are important for innumerable SEO tasks, but driving your content marketing strategy isn't one of them. Your strategy should be based on the audience you're trying to reach if you want your organic traffic to convert.
Alli is the SEO & Editorial Lead for The Motley Fool's newest personal finance brand, The Ascent. She was named to the top 100 Content Marketers list by Express Writers and Buzzsumo in 2018, featured in the 2017 Moz Blog Top 50, and a 2017 Content Marketing Award finalist from the Content Marketing Institute for Highest Conversion Response from a Content Program.