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4/20/2007 As a SEO, if a candidate really wants my vote in the 2008 US Presidential Election, Google's endorsement will help win me over. I want to see a 2008 US Presidential hopeful own a major policy related keyword -- aka "issue" -- by ranking in the top 10 results. I reckon that "health care" (notice it is two words), "immigration,...
3/9/2007 Reuters reports today that MTV will launch thousands of sites to compliment its 150 websites -- including Comedy Central properties -- in 162 countries. MTV wants to target niche interests as a way to match its media competitors like News Corp., which owns MySpace, that have outpa...
2/15/2007 In April 2006, Condé Nast launched Brides.com to serve as a portal site for its three wedding magazines Brides, Modern Bride, and Elegant Bride (yes, count them, three mags for something that hopefully only happens once for all of us). Rand was pleased about how well this site's launch was handled as he c...
2/14/2007 This afternoon while logging into one of my Gmail accounts, a window popped up asking me if I wanted to make Gmail my default program for when I clicked on e-mail address links on websites. I'm not sure how long this has gone on, but this afternoon was the first time I noticed it. Gmail offering itself as a default option for e-mail links makes it seem like it is asserting its e-ma...
2/13/2007 In my last post "Is Linkbaiting Shortsighted?" Rand made...
2/12/2007 Ok masterbaiters, it is time for you take your thumbs from where they usually are -- the keyboard typing some clever missive to garner links -- to give this post a thumbs down. You won't like it. The Google bomb for President Bush has finally withered to a miserable failure. Its cleverness had a built-in time bomb waiting to boom, and perhaps linkbaiting has a bomb t...
2/8/2007 If content is king when it comes to SEO, user experience is god. It happens everyday. I visit the typical major site to see an annoying ad for a home loan company (I think; I've blinded myself to these ads appear). That's a bad omen for my user experience on the site. Sometimes the ad has people dancing on roof tops, a man or men doing a weird f...
2/8/2007 One of the more interesting challenges that I find as a search engine optimizer is succinctly describing what I do when people who are not savvy in the fields of web design or e-commerce ask me about my job. How do you sum up this job in a quick, interesting way?
2/6/2007 Blogging can help a site improve its ranking, visibility, and community. When it comes to indexing, it isn't that uncommon for search engines spiders to ignore parts of a site -- particularly if a site has hundreds or thousands of pages. At times site owners don't want pages indexed, but there are a fair share of those out there who are frustrated that some pages ar...
2/6/2007 The customer is always right and should be the focus of any business or organization -- on-line or not. Good SEOs know that. I've been in SEO for about a year now. As someone whose only Internet experience -- beyond websurfing, e-mail, and buying and selling stuff -- was an itty bit of blogging and a short beginning HTML course coupled with no marketing or ad...