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10/25/2013 Chances are good that your brand is mentioned on the web far more often than you realize, simply because the author who mentioned you didn't put in a proper link to your site. In today's Whiteboard Friday, Ross Hudgens walks us through several tools and tactics you can use to reclaim those links.
5/29/2012 Last Friday, Google pushed out the first refresh of their infamous Penguin update, bringing many webmasters to stumble towards their analytics, SERPs and the like in hopes of signs of a recove...
4/28/2011 Marketing is best dissected into two easily digestible states, as the dichotomy of these states, static marketing and active marketing, form the clearest view of the failures many marketers make. Some of these mistakes may seem minor, but at scale, they make for tectonic marketing failure, as I will discuss in more detail in this post...
4/28/2010 It’s going to happen – Google will start interpreting the social link graphs to influence their organic search results. In my opinion, the following is a strong look into how Google will begin interpreting social media. I came to this conclusion based on current and historical algorithm tendencies and, based on that, how it can rationally be applied to social media. ...
1/25/2010 Google employees Matt Cutts and Steve Baker recently released related posts on how computers understand human language and what that means for webmasters. These posts cemented what a lot of SEOs, webm...