Measuring Engagement Means More Than "Engagement Metrics"
9/23/2009 There is a weird kind of syntactic flow that pervades any industry in which the players all seem to converge on using the same words at the same time. Right now, no one "does", they "execute", and its been years since anyone had any "problems"; they're generally too busy handling "challenges" and "issues". But anyway, I digress. ...