Latest posts made by jim_shook
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Putting rel=canonical tags on blogpost pointing to product pages
I came across an article mentioning this as a strategy for getting product pages (which are tough to get links for) some link equity.
See #21: content flipping:
https://www.matthewbarby.com/customer-acquisition-strategies
Has anyone done this? Seems like this isn't what the tag is meant for, and Google may see this as deceptive? Any thoughts?
Jim
posted in Intermediate & Advanced SEO
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Potential keyword cannibalization?
Hi, I'm doing an audit of a site for a very competitive term (project management software).
The site ranks for its root domain on the second page. They have a lot of other non-blog pages that are geared towards longer tail versions that include that term (project management software pricing, project management tool comparison, etc).
My question is: are those pages cannibalizing potential search traffic? Should they just stick to the one page (root domain) and include those longtail keywords on the page instead of creating various pages that seem to possibly be cannibalizing traffic? Is this a fair conclusion that these other pages is causing them to rank lower for the main head term?
posted in Intermediate & Advanced SEO
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RE: Google Knowledge Graph Tool
@highwayfive, you can actually get this information from SEMRush, using their keyword difficulty tool.
Here's a screenshot for "dog food" showing that there is a News box.
http://imgur.com/NPjQMNA
posted in Keyword Research
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I'm updating content that is out of date. What is the best way to handle if I want to keep old content as well?
So here is the situation.
I'm working on a site that offers "Best Of" Top 10 list type content. They have a list that ranks very well but is out of date.
They'd like to create a new list for 2014, but have the old list exist. Ideally the new list would replace the old list in search results.
Here's what I'm thinking, but let me know if you think theres a better way to handle this:
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Put a "View New List" banner on the old page
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Make sure all internal links point to the new page
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Rel=canonical tag on the old list pointing to the new list
Does this seem like a reasonable way to handle this?
posted in Intermediate & Advanced SEO
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Is there a good tool for finding co-occurance words/terms?
It would be great if there was a tool that helped find words/terms frequently used with other terms.
For example, a search in this theoretical tool for "mobile app development" could bring up "iPhone app development" and "mobile app design" as examples of frequently co-occuring words.
Any ideas or tools for this kinda thing?
posted in Intermediate & Advanced SEO
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RE: Server responds with 302 but the pages doesn't appear to redirect?
Yeah thats whats going on. Its using something called SiteCore. Looks like theres an issue on their end, but tough to troubleshoot from my perspective. Thanks.
posted in Intermediate & Advanced SEO
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Server responds with 302 but the pages doesn't appear to redirect?
I'm working on a site and am running some basic audits, including a campaign within Moz.
When I put the domain into any of these tools, including response header checkers, the response is a 302 that says there is a redirect to an Error Page. However, the page itself doesn't redirect, and resolves fine in the browser. But all of the audit tools cant seem to get any information from any of the pages.
What is the best way to troubleshoot what is going on here? Thanks.
posted in Intermediate & Advanced SEO
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Internal anchor text. Should we still use keywords?
I have a review site that has approximately 70 category pages.
I'd like to include a few of them (not all 70) in the footer of the page for easy navigation and to direct the crawlers to the best ones.
Is it advisable to use anchor text of "Category + reviews" or just leave it as "Category".
I certainly dont want it to be overoptimized, but I do think its a good usability cue, so I'd be surprised if it was against guidelines.
Any thoughts?
posted in On-Page Optimization
Best posts made by jim_shook
Blog Posts
12/11/2009
Google Analytics data (or any analytics data for that matter) can be overwhelming. Getting the most out of Analytics software requires that you dive deeply into the numbers and find the actionable data within. As I have begun to familiarize myself with navigating the reports and segmentations that make GA so powerful, it occured to me that most of my "insights" were more obversvationa...
Jim has been a digital marketer for the past 6 years, helping over 20 startups and small businesses expand their online presence and convert visitors into customers. As a cofounder of online travel marketplace Roomorama.com, he oversaw user acquisition and analytics efforts, helping to grow the company into an internationally recognized brand with over 300,000 online accommodation listings around the world. As the founder of Dozen Digital, his goal is to help great teams get their products and services in front of the right audience, at the right time.