Blog Posts
6/8/2012
The ultimate goal for getting top rankings is not the rankings themselves, but actually getting more qualified traffic and from that, more sales, leads, subscriptions or whatever your macro conversion is...it’s not the higher organic position that gets the highest click share in SERPs. Not always, at least.
Traian has more than 20 years of research and practical experience in SEO, his favorite area of digital marketing. While consulting independently, and as Director of Digital Marketing for one of Canada’s top-rated search marketing agencies, Traian has helped numerous websites—from mom-and-pop enterprises to multimillion-dollar corporations—achieve their SEO goals. In his book, "ECOMMERCE SEO", Traian takes into account more than just the search engine: he considers information architecture, user interface and experience/usability issues.
