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9/13/2012 For those of you who were at this year's MozCon, this post is the punch line to my presentation. We put our heads together and brainstormed a way to express the concept of the "whole" user, targeted by Psychographics.
7/25/2008 In the physical world we meet people everyday who share their personal motivations (or not) on multiple levels. Some of them could be artists or even work for companies with a vested interest in our particular demographic segment. In the traditional publishing realm, authors release great works under pseudonyms and even have teams of associate writers compose large chunks or whole books. In man...
7/24/2008 Final update from Rebecca: Upon various requests, Marty Weintraub's original post has been restored with offending parts redacted. A newer version of his post that focuses more centrally on avatars and persona marketing can be found here: Tiers of Transparency, The Ethical Brand Ambassad...