Welcome to the Q&A Forum
Browse the forum for helpful insights and fresh discussions about all things SEO.
8/22/2007 Reaching into the worlds of economics and statistics, I'd like to share a way to measure the health of online communities: This all started sometime around 2001 -- I originally heard of the Gini coefficient freshman year in college during one of those massive lecture courses of Economics 101...
5/14/2007 So I have a feature that I wish to see someday on SEOmoz, why not just send an email? why not scream into my pillow?Because it represents an aspect of community building that is still lacking on too many sites...Here's the feature:I want to see custom analytics tracking for my profile page, my posts, and even my comments. I wan...
5/3/2007 “Do not speak unless you can improve the silence” I still see many blogs that use underscores in the URL -- ../this_is_my_postBut from an SEO perspective, we've always been told dashes are the way to go, since older programming languages and PHP use the underscore with variables.. and then there's ...
4/24/2007 One-half of my formal education is marketing, not advertising, marketing -- number crunching, customer segmentation marketing. I've lost c...
3/29/2007 I'm a Googler, Are you a Googler?I love Google on most days. In fact, I'm one of those passionate Googlers with a blogger account, a packed Calendar, a stuffed Reader, a couple Coop engines, I use the Docs and Spreadsheets, I send out invites to all my friends describing the wonders of Gmail, I've listed my company in the local business center, I run Analytics o...
3/23/2007 I want to preface this discussion with an excerpt from a recent 'Creating Passionate Users' The part of this chart that I really find interesting is the inclusion of the 'User Journey' -- meaning the ma...
2/21/2007 More and more, quality content is becoming less scarce and the ownership of that content is becoming less valuable. With media 2.0, web 2.0, community 2.0, open source development, and the rest, content creation has become easier and the barriers to distribute that content are eroding away. Content is moving toward commoditization. Moreover, sites that still strangle...
2/13/2007 I'm no Rand Fishkin.I'll just be honest, I'm no Rand Fishkin -- sure I want to be, I'm about to take out an ad during Smallville, right after I convince my girlfriend to start watching Smallville. But I have a day-job. Sure, it partly involves SEO, but mostly it's writing and speaking to clients. Any focused SEO I do is strictly consulting on a freela...
2/13/2007 What's the difference between a fortune teller and a search marketer? No really, what's the difference? The funny hat? Both rely on a keen understanding of the customer and the environment -- and for search marketing, it all starts with the keyword. Note: This post is a way to introduce traditional copywriters to writing with Search in mind. It follows my pr...
2/10/2007 You have anywhere from 4-10 seconds to engage my attention before I’m gone... Before I click away, close the window and head over to your competitor’s site for a dose of instant gratification. I shouldn’t have to piece together the objective of your page—this isn’t a TV crime drama, and even if it were, the plot would be more obvious than ...
2/9/2007 Search Engine Optimization: The Loudest Voice Wins Put yourself in the shoes of a small business owner. Think of how large the rest of the world is and how miniscule you are in comparison. Consider just how important it is to elevate your marketing message above the competing noise and to reach a single potential customer. In an environment as robust and...