Case Study: A B2B Tackles Their Biggest SEO Challenge with a Unique Campaign
8/29/2012 Over the years, we’ve checked off a host of SEO to-dos, including an on-site keyword strategy, fresh website content and product descriptions, an active company blog, and even a Twitter page. Although these initiatives have driven traffic to our site, customer engagement is a challenge. To take the next step in our SEO efforts (with a primary goal to increase inbound links and improve search engine rankings), we knew we needed to put on our thinking caps. After holding several brainstorming sessions, we came up with a new campaign: a Custom Lanyard Design Contest.