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1/11/2013 Below is a brief individual perspective on how I've seen popular content mediums evolve over the last five or six years, and why I feel this evolution is so important to track. I believe that through our study of this evolution, we can find some of the best opportunities available to us as marketers.
6/20/2012 Below is a breakdown of eight elements that inspire action and how to add them into your content. You should be purposefully weaving these elements into your content. At the end of this post, I’ve included an evaluation rubric for you to consistently measure if your content incorporates these attributes.
11/17/2008 Past Paradigms of Viral Marketing In the past few years we've all started to understand the value of social media, the importance of great content, and the great success that can be had when one reaches the so called "tipping point" of virility when promoting their content.
6/26/2007 Ok I've been thinking about this so much the past few weeks I couldn't resist sharing it with my favorite community here at SEOmoz. Facebook, up until now its been one of those interesting social networking sites that seems as though it should have really great marketing potential, but no one could really figure out how to market anything, let alone monotize. S...
4/12/2007 Ok, so Myspace is kind of a big deal. I mean, its the 4th most visited site on the internet for God's sake. Its got something crazy like an average of 35 page views per unique visitor, not to mention its ability to draws its users back so consistently, day after day . With this in mind, I'd like to discuss two major things on...
4/1/2007 A look at the unique and rare personality combinations that drive the best in the industry. Ok, lets face it…people love to read these kinds of things to get the ego boost that can come out of them. Invariably, any online personality analysis pumps you up by going into great detail your many unique strengths, while glossing over or playing down, or even spinnin...
3/26/2007 For those of you that enjoyed our first article about the techniques that we use at Voltier Inc. (www.voltier.com) while launching linkbait via digg.com for our clients, here is part 2. Get Your Friends to Help you DiggAs mentioned by simmel_tree, we did in fact intend to mention the digg friend factor. There are two instances that need to be addressed when ...
3/2/2007 At Voltier Inc viral content is an essential part of our game plan. Here is the first part or the techniques we use and the things we think about when constructing link bait and submitting to sites such as Digg. The Ideal Article: In order to have a successful Digg, you must submit i...
2/22/2007 Recently, our SEO company Voltier Inc took on a local used car dealer in West Palm Beach, Florida, as a client. We were hired to bring customers to the dealership through referrals from the website. This is mainly done through leads generated on the website, and interest i...