Blog Posts
1/24/2008
Having bounced around the SEO industry for the past few years, I’ve managed to keep a record of (what I consider to be) useful information when it comes to dealing with SEO client’s. When I was an SEO consultant I used this information to create a personalized SEO contract for my business. With all the hoopla out there about SEO’s being snakes, deadbeats etc, I figured now wou...
11/26/2007
Having battled the SEO war on all fronts (for myself, for clients, for a firm and most recently, in-house), I’ve learned a lot over the years when it comes to link campaigning. Although I am completely FOR generating content that will get linked to naturally, often time this is easier said than done. If you’re not a link baiting aficionado or if you’re limited by what you&rs...
3/14/2007
Having been an active participant at various website forums over the years, I’ve come across many a new site owner who makes one excuse or another about why they can’t or won’t search engine optimize their site. If there IS a legitimate reason not to optimize a site... I’m definitely not aware of it. Therefore, here are my picks for the top five SEO excuse...
My name is Melanie Nathan and I conceived, created, owned, operated and sold Coolights.com. I'm a link building ninja with over seven years of experience in e-commerce and SEO including a brief stint with a local SEO company Epiar. Current DMOZ editor (don't be hatin') and MOD at various forums. Former Director of SEO/M at Statusfirm. And formerly known as @status_girl on twitter.