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After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
4/27/2007 SEMPO surveys consistently show that “brand awareness†is the top objective of many paid search programs. Whenever online marketing pundits relay this point, you can all but hear their snickering through the text. Who would use PPC campaigns for branding?
4/16/2007 Driving traffic from PPC (pay-per-click) or email campaigns to your home page is a mistake. You must deliver on the promise in your lead ad copy if you hope to convert traffic. Dumping people on a home page and forcing them to navigate their way to what they want is a strategy for failure.Ideally, you should be driving your traffic to a landing page that foc...