I've seen this happen many times, we've had clients who have received the same if not higher traffic in positions 2-4 then they did once we got them into position #1. I think many users are drawn to a clever title and description of the page not necessarily the #1 position. Like IPROdigital said as long as you are visible on page #1, I'd say about the fold, and you have a compelling title and description you are going to get some traffic that is equivalent or sometimes even better then the site in position #1.
Guest Post Outreach Best Practices
7/30/2013 This is a section from the Page One Power Employee Handbook, with minor edits. In the spirit of TAGFEE we thought it'd be fun and (hopefully) helpful to share some of the information and best practices we use internally. Hope you enjoy!