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OnlineFreshBooks

@OnlineFreshBooks

Joined Last Online Location Toronto, Canada

Job Title: Director of Online Marketing

Company: FreshBooks

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Brand Consistency - 7 Ways FreshBooks Achieved It

10/2/2012 Rand mentioned to our CEO Mike that he thought we were doing a really great job lately with how we presented our brand online in a consistent way, and asked us to share what we've learned in getting here. First, let me assure you, it wasn't always this way. I joined FreshBooks in February 2010, and while the company was enjoying great word-of-mouth success, how we presented ourselves across our website, blog, and user interface was disjointed and inconsistent.