Big Brand SEO - Campaigns, Integration and Extended Brand Keywords
9/6/2011 Throughout my six years as an SEO, there have been times when I've questioned the value of SEO for clients. The reasoning behind this was that popular non-brand phrases were unlikely to drive business or in some cases where markets were dominated by aggregator sites, where people require choice from the offering, rather than an individual brand. Data was often backed up by generic paid search generating negative return and eventually being switched off.