Blog Posts
12/18/2007
There have been a number of updates to Google Ad Words and Google Analytics lately so I though the SEOMoz community might want a summary of them. For the most part, I am impressed with the new features and Google should be applauded for listening to their user base and responding with these additions. Improvement #1 - AdWords Geographical Targeting with Google Maps...
9/21/2007
A little while ago the Google Ad Words team released a new tool designed to help advertisers create ad texts. If you are running a PPC campaign, the tool can be found by accessing the campaign management tab, clicking on tools and then clicking on “Ad Text Ideas (beta) at the bottom of the screen. The tool is broken into 4 steps Step 1 – The tool asks...
7/13/2007
Up here in the great white north, we have a national news agency called the Canadian Broadcasting Corporation or CBC for short. Love or hate our national broadcaster, they certainly have some great archives. I came across this 6 minute video clip and laughed my hockey playing butt off. I am aware that this may be running the risk of being labelled a "shallow blog post" (full respect given to A.N.Onym and your last YouMoz post) but hopefully it will give you a good chuckle before your weekend. No, it doesn't really add much to the great SEO, PPC and general Internet Marketing discussion that we all know and love... but sometimes I have to laugh at how far our little "Internet" has come along.
7/10/2007
Most PPC account managers know about the keyword insertion tool and the benefits of dynamically inserting the search term into your ad titles. Few, however know about the variations on this tool that can produce some dramatic results for your CTR. The most common way to dynamically insert search queries into an ad is displayed below: {Keyword:internet marketing} - this woul...
Been working in the internet marketing field for 7 years... still trying to figure it all out! I enjoy cooking, baseball and playing a little golf when I get the chance.