How to Improve Your Business ROI with Social Media Listening: Don't Just Listen.....Engage!
8/27/2013 Social (media) listening is emerging as one of the most powerful tools in the social media block. Also, known as social media monitoring, this platform is now effectively used in business circles to monitor, analyze and then engage in customer interactions in social media networks. Studies have repeatedly shown that listening tools if used strategically can prove to be a useful resource for accessing social media information through organizations.