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10/22/2015 Recently, Google spokesperson Gary Illyes said that site owners should keep rel=author on their content pages, as it's always possible Google could start using it again. Does that mean that Google might bring back its Authorship program in search? Mark Traphagen provides in-depth analysis and a little educated speculation.
7/10/2015 Marketers often claim to deal with various aspects of science, but often do so without the rigor of the scientific method. In today's Whiteboard Friday, Mark Traphagen shows us all how to be better scientists in our daily work.
12/2/2014 More and more brands realize their is real business value in humanizing their brand via content and social media. But far fewer have taken the next step: nurturing and supporting real in-house personal brands to represent the brand. Learn how to harness the incredible power that happens when people connect with real people associated with your brand.
8/8/2014 One of the hardest parts of content marketing is finding enough good ideas to keep the flywheel spinning. In today's Whiteboard Friday, MozCon community speaker Mark Traphagen shows you how to see new ideas everywhere you look.
7/9/2014 Does Google Authorship still matter once photos no longer show up in SERPs? Mark Traphagen considers why they were removed and what's next for Authorship.
2/18/2014 Developing employees as trusted authorities in your industry via their content can have great benefits for your brand. So why do so many brands fear doing it?
9/20/2013 One of the toughest Google Authorship troubleshooting requests we get at the Google Authorship and Author Rank community on Google+ concerns misattribution of authorship in Google search results.