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TrentonGreener

Hey Akira,

In the interest of a fast response, I have to admit I'm not 100% positive on this, that said I believe and my research (1, 2, 3) has supported the below response:

I do not believe that you can use logical operators to setup a step of the goal funnel, but you CAN use RegEx.
A simple RegEx to help here would be: (page1.html|page2.html). The () are just a grouping & the | is the OR operator.

Hope that helps! Let me know if you have any issues on this. I would recommend testing your solution (make sure you haven't excluded the IP you're on) to ensure it's working properly. You should be able to see it ~2 hours after you complete the test.

Regards,
Trenton

TrentonGreener

Hey Varunrupal,

Great question and something that anyone doing outreach runs into from time to time.

This is a bit of a sticky situation. Guest posting is against Google's Guidelines, and paying for a guest post is doubly so. So I would encourage you to reply with a polite reply thanking them for their time.
Then move on and continue your outreach with other potential bloggers.

That said, I think if a blogger is wanting compensation for a post I would encourage you to change your offer to be a bit more appealing. If you can structure the outreach in a way that creates tangible value for the blogger or their readers, you're more likely to gain some traction without the need for monetary compensation. Make your value add the compensation.

Let me know if you have any other questions on this!

Regards,
Trenton

TrentonGreener

Hey Mitesh!

Just so I'm clear in responding, here's what I think you're wanting to know:

You are implementing Enhanced Ecommerce Tracking with Google Analytics and using Product List Position. You're asking when a visitor filters or sorts via a filter (highest, lowest, most popular, etc.) if you still need to have the List Position value.

Short Answer: No, you do not **HAVE **to have the List Position value. It is not a required value, so the tracking (minus the Position value) will still function normally.
Better Answer: While you don't have to, it's likely best that you do add the Position value. To ensure the best tracking and enhanced ecommerce functionality, you should make sure to always pass the most information you can. In this example, you should dynamically add the position value so that when a user filters, the list positions are still correct, even as the items change.

Hope that helps! Let me know if you have any further questions on this!

Regards,
Trenton

TrentonGreener

Hey Mark,

Seems like the best way to handle this type of issue is to use a dynamically assigned hidden form value and use a query string to assign the value. You may already be doing this, but if not here's Squarespace's support document for this.

As Martijn stated, to maintain this value across multiple page views you will need to implement a session variable or cookie. This can be a time consuming effort and possibly one that may be best ignored for the time being, but if you're looking for more accurate tracking will be your best bet.

I reviewed squarespace's support documentation and there does not appear to be a way to natively do this, so speaking with the client's development team is likely best.

Let us know if we can be of any further assistance on this!

Regards,
Trenton

TrentonGreener

Hey Neil!

Short answer: Not Yet.

Martijn made a great point, this is likely something that can be done on Google's end, but currently is not a targeting option by default in AdWords. That's not to say there's not a Beta out for it, though I am not aware of one. I'd highly recommend talking to your AdWords Rep and asking if there's a similar Beta available. They will be your best source for this.

Veronica's link to google's post about store conversions is the closest existing solution, but not quite what you're wanting. To achieve what you're wanting, you'll have to get store visit conversion tracking and then create an audience and target that audience; however, this will only work for your stores and does not allow you to target any specific place or business that you cannot setup store visit tracking.

Hope that helps! Let me know if you have any follow-up questions and I'll respond ASAP!

Regards,
Trenton

TrentonGreener

Hey Chris,

I'm going to address your concerns in-line as I think that's the best way for me to clear up any confusion here.

"My assumption is that organic ranking of my landing page will be effected by bounce rate. When a shopping campaign sends a user to my page and they bounce, Google will see that as a poor user experience with no engagement. This is caused by the Google shopping campaign choosing irrelevant keywords that I have no control over. Running a shopping campaign causes the analytics data to have significantly higher bounce rates and therefore I would think hurts organic ranking of the page."

Your organic rankings will NOT be affected. User engagement signals from AdWords will affect your AdWords quality scores, but under no circumstances will they affect your organic rankings. Google states this publicly, like this example, "Running a Google AdWords campaign does not help your SEO rankings, despite some myths and claims.". It does not hurt, it does not help. The data sets are completely separate. Yes, in your data you can see them combined if you wish, but Google Organic does not see your Paid Ad Engagement Metrics.
As far as control over your Google Shopping, while Google does sometimes trigger terms that are outside the norm, their matching is generally pretty good. I would encourage you to review the post I linked above and to read other articles about Google Shopping Structures. Your structure is everything for AdWords, but it's especially true for Google Shopping. If you're having trouble with targeting, especially after reviewing the search query report and adding negatives, something is wrong with your setup. Review some posts and see if you find anything that might prove valuable.

"So I am paying Google money to lower my rank because of their bad choice of keywords. Google shopping does not allow me to choose the keywords. And the only way to control this is to use negative keywords as you suggest. In my experience this is also not very effective."

I addressed this a bit above, but I think it's worth reiterating here, your paid ads are not lowering your organic rank under any circumstances. Even if they share a landing page, the paid ads will not affect your organic rankings.

"Here is one example. I have a product with the word "Oxy" in the name. Google shopping sent thousands of impressions for queries related to Oxycodone and Oxycotin drugs. My product is an immune support antioxidant supplement for DOGS! Regardless of negative keywords set with adwords support folks on the phone, they continued to send queries for all sorts of variations. Such as "oxycodone 10mg" "buy oxycodone" ad infinitum! Even setting negative keywords to "broad" didn't help. Eventually tapered off after setting many variations as negative keywords. Close to 50 variations.
So of course these clicks seeking oxycodone immediately bounce when they see it is a product for dogs. My question is does that ultimately hurt my organic ranking?"

This sounds extremely frustrating and I'm sorry to hear that you're having these issues. I'd encourage you to add "Oxycodone" & "Oxycotin" as negative phrase match terms. That should solve your negative targeting issue as described.
But even if these issues still continue to arise, rest assured that your organic rankings will not be affected.

Hope that helps! Let me know if I can be of further assistance.

Best regards,
Trenton

TrentonGreener

Hey Chris,

There seems to be a bit of confusion in the answers here, so hopefully I can clear that up a bit.

There appears to be two parts to your question, I will address each separately.

Does Google Shopping having a high bounce rate hurt organic rankings? No. Google is very adamant that these two areas are separate. They use different ranking algorithms and do not share data.
If you instead meant Does Google Shopping having a high bounce rate affect Google Shopping ad rank, the answer is yes. There are ways to help improve your Google Shopping performance other than adding negative terms, which you absolutely should do weekly, specifically based around account structure. Search Engine Land has a good article on this here.

If you need additional clarification here, please feel free to respond to my post & I'll help you out ASAP!

Best regards!
Trenton

TrentonGreener

Gavo,

I think in this scenario, I would encourage you to just test it out and see how it works for you. The lookalike audiences can be a great way to reach those that you may not have any option to target normally. And since Facebook cpcs are generally much lower than AdWords, it's worth setting aside a testing budget and running a few different tests.

Another idea would be to instead of creating a lookalike audience, to create a target that does match your criteria. Facebook has a large selection of criteria and you can preview the audience size before running a campaign.

Do keep in mind that Facebook doesn't have the same intent as SEM marketing. You'll need to give them a strong reason to take action.

Best of luck! Let me know if you have any further followup questions!

Trenton

TrentonGreener

Hey Muzzmoz!

Donald is correct here. This is a ipv6 IP address. That being said, to add it as a filter in Google Analytics (GA) is not much different from adding an ipv4 address.

Under the view, go to the filters tab & select add filter. Then using the predefined, exclude, IP, & equal to options, you will be able to paste the IP address into the field.

After you've done that, have that person go to a page on your site & you can use the Real-time views to confirm that you have been able to filter their IP.

Let me know if you have any further questions on this. I took the liberty of changing the IPs in your original post so that they're not publicly posted.

Trenton

TrentonGreener

Hey Cocoonfxmedia!

Are you referencing a specific keyword that you are currently bidding on (AdWords, Bing Ads, etc.), or are you asking in regards to keywords that you are not advertising on currently?

If you're asking about a keyword that you're bidding on, you can pull that data through the relevant report. You can see your own average cost per click on a keyword level, but not any one else's. If you're not bidding on a keyword, you cannot see the data for that keyword.

The top of page bid estimates will give you a bit of insights on the average click cost. It's not perfect, but using it relative to other keywords bid estimate data can provide some insights. (i.e. Keyword A is 2x Keyword B)

Let me know and I'll help you out further!

Thanks!
Trenton

TrentonGreener

John,

I'm in agreement with Netzkern on this matter. If those pages currently have little to no value, I'd personally noindex those pages that provide no content. To answer your question, for them to be re-indexed, it would simply just take a new crawl. If you have your XML sitemaps setup correctly, resubmitting these when a page is no longer a 'noindex' should expedite this process.

Even if you do not take the above step, I would caution you not to change the Titles to include that there is no content at that specific location. Keep in mind that title tags serve to tell search engines what content is found on a page & to communicate the same for users when they see your page in a SERP. This would likely tank your CTR on any pages that had no content, which could pose a problem.

Hope this helps!

Trenton

TrentonGreener

I'm going to chime in here as the conversation has already started from which I want to reference a few items.

While Sean is correct that there is a redirect on page load, - which is weird & not likely optimal - the redirect isn't causing the UTM parameters to be dropped here.
If you check the Network tab of the debug console of Chrome you'll see the two requests for the URI you listed above. If you click the requested file (in the network tab) & navigate to the 'Headers' tab you will see that Query String Parameters are still there & being passed.
Now let's circle back to the original problem & see if we can't get to the bottom of it!

I checked out the graph you linked and while it does seem that there's an inverse correlation there, I wouldn't assume too quickly that they switched. I would encourage you to dive into the data a little bit more. Specifically:

I would use Google Search Console's Search Analytics (the actual interface, not the section in Google Analytics) & look to see if the number of clicks around that same time changed much.
If there is a noticeable change, dive into the keywords & Landing Pages that saw the shift
If there is not a noticeable change, we can cross an actual organic change off our list.
I would also look at the change over that period in GA's landing page report. Look to see if there are any pages that saw a gain/loss over the period in question.
If there is, add a secondary dimension of medium & see where the change lies
If not, mark it off
The final door I would check is the changes that were made for remarketing
What if any changes were made within Google Analytics? Specifically the admin portion, while I'd check all changes you may have made here, I'm specifically curious if you may have added the URL Query Parameters as exclusions?
Were any tags, tracking codes, etc added during this time & are the implementations correct?

If you dive into these and summarize your findings here, I'll be more than happy to help you further. Though, I have a hunch that the answer is behind one of these doors.

Good luck!
Trenton

TrentonGreener